Advanced Strategic Management

his course allows students to develop advanced knowledge and skills related to formulating marketing strategies based on the analysis of key markets and environments in both a local and global context.

Information
Course Code	AMMS800
Level	8
Credits	15

Description

The learning outcomes for this course are:

Evaluate marketing concepts and theories and their application in both an Aotearoa and Global context

Evaluate organisational processes involved in the planning, implementation and control of marketing activities

Evaluate key marketing issues and develop sustainable marketing strategies for an organisation facing a complex marketing situation