International Markets

This course is an advanced study of marketing theories and contemporary practices on how organisations (including SMEs) create and serve international markets in sustainable ways. The aim of the course is to explore and also fuse latest theories and creative practices into a unique investigation of creative market internationalisation. The students will explore, evaluate, criticise, and to some extent contribute to the body of knowledge of peers on international markets. The application of Māori business perspectives to international marketing is encouraged.

Information
Course Code	AMIM800
Level	8
Credits	15

Description

The learning outcomes for this course are:

Summarise, analyse, criticise, and contribute to the theories of value creation, cultural marketing, relationship marketing, and market formation in international markets

Research, analyse, and synthesise the core needs of international markets, including market size estimation and growth, cultural investigation & competitor strategies interpretation

Critically assess key underpinning principles of narrative, symbolic, cultural, and political market formation and provisioning in an internationalisation process

Critically examine different internationalisation paths in order to create an international market entry plan that integrates the sustainability objectives of a selected firm, its resources, network relationships and internationalisation strategies