Customer Engagement
To enable students to understand how marketers can increase levels of customer engagement
| Information | |
|---|---|
| Course Code | AMCU600 |
| Level | 6 |
| Credits | 15 |
Description
- Evaluate the implications of a service perspective for marketers.
- Identify and evaluate the external and internal influences on consumer segments.
- Apply knowledge of consumer influences and services marketing to develop a customer engagement plan.