Business-to-Business Sales and Marketing
To enable students to apply the principles and practices of business-to-business sales and marketing
| Information | |
|---|---|
| Course Code | AMBB600 |
| Level | 6 |
| Credits | 15 |
Description
- Apply business-to-business sales and marketing theories and models to analyse the behaviours and needs of organisational customers.
- Apply business sales and marketing concepts to develop a business-to-business sales marketing plan for a specific market.
- Apply knowledge of sales concepts to develop a targeted strategy for a business-to- business market.